Wellness products on holiday shopping lists

Younger, fitness-conscious consumers particularly fond of vitamins, dietary aid goods

While most consumers were busy filling their virtual carts with trendy items, electronics and skincare products during the "Double 11"online shopping festival, which ran from late October to mid-November, Zhang Qifeng, a 29-year-old resident of Beijing, took a different approach, prioritizing his well-being above all else.

Zhang's shopping haul included a variety of vitamins, such as vitamin C for immune support, vitamin D for bone health and B-complex vitamins for energy metabolism, as well as dietary supplements like protein powder for muscle recovery, omega-3 capsules for heart health and probiotics for gut health.

Believing that investing in his health was the best way to take advantage of the discounts and promotions offered during the annual shopping extravaganza, Zhang spent hours scouring various online platforms and healthcare stores, comparing prices and reading product reviews.