Internet celebrity promotes ice and snow culture

Over the past month, Jiang Kedong has amassed over 2.7 million followers on Douyin, China's version of TikTok that has become one of the most popular short video platforms in the nation.

The 38-year-old is better known as "Bingcheng Zuoyouge" or "Brother Left and Right in Ice City", and has transitioned from being a local entertainer to a widely recognized internet celebrity, whose fame has coincided with the tourism boom this winter in Harbin, Heilongjiang province.

In 2012, Jiang became host of the Dream Stage at Harbin Ice and Snow World, which is celebrating its 25th year of operation this year.