New Year goods economy drives market

Chinese Lunar New Year goods markets across China are bustling with excitement thanks to the festive atmosphere. From North to Southwest China and from East to West China, the rural markets selling Lunar New Year goods online are "crowded", indicating business is thriving. From local specialties to imported goods, from high-quality daily necessities to diverse cultural products, the online "Lunar New Year Goods Festival" is in full swing, pointing to the progress China has made in achieving social harmony.

Generally, Lunar New Year goods come flavored with fruits such as melons, and candies and different types of tea. These goods find their rightful place in supermarkets and local markets. However, today's "Lunar New Year goods economy" has several new highlights and trends; it has created new demands too.

The Lunar New Year goods market is undergoing a digital transformation. Participation in the Lunar New Year goods economy is no longer limited to bricks-and-mortar outlets, as online platforms have become another thriving market. Online marketplaces and livestreaming rooms have literally broken the physical barriers of traditional goods, offering craftsmanship and creativity that till now were confined to rural areas, as well as time-honored agricultural products to consumers. This has created a new demand space in the market.