Industry sees OpenAI's Sora as a game changer

The emergence of text-to-video artificial intelligence technology has the potential to revolutionize advertising, movie trailers and short video industries, as Sora, a new AI model developed by US-based AI research company OpenAI — creator of chatbot ChatGPT — has recently become a global sensation, experts said.

They added the multimodal large language model, which possesses the ability to generate high-resolution video clips based on given text prompts, is an undeniable future development direction for generative AI, and will inject strong impetus into a new round of industrial development.

Chinese tech firms should pool more resources into accumulating more training data, improving computing capacities and cultivating talent in the field of AI-powered video generation models, said industry observers.