Mixue's rags-to-riches tale inspirational for peer firms

Can you get milk tea for under 7 yuan ($1), or an ice cream cone for 2 yuan? One company based in Zhengzhou, Central China's Henan province, is winning the hearts of quality and price conscious consumers with good products at such low prices.

Mixue Group started from a small ice shop in Zhengzhou to now become a fresh-made beverage and snacks giant offering ice cream, milk tea, lemon tea, milkshakes and other refreshments to consumers not only in China, but also around the world.

According to China Insights Consultancy, in terms of the number of outlets and cup delivery, Mixue now ranks first among fresh beverage makers in China and second globally in the product category.