SAS Institute to expand market presence in China

Solutions for service-related biz and pharma industry likely to be in focus

SAS Institute Inc, a US-based multinational developer of analytics and artificial intelligence software, will increase investments in strategic and emerging areas like generative AI and solutions for service-related businesses to maintain robust growth in China, said its senior executives.

Generative AI is a form of AI capable of producing diverse data types, including images, video, audio, text and 3D models. It achieves this by analyzing existing data patterns and leveraging this understanding to create fresh and distinct outputs.

Having operated in China for more than two decades, the Cary, North Carolina-based company said it fits in well with the country's digital-related development strategies and industrial upgrade, and is seeing more opportunities from them.