All-media communication should be enhanced

Efforts must be intensified to bolster the all-media communication system, further uniting consensus and mainstream values, thereby gathering momentum for national strength and rejuvenation, said publicity officials and media representatives on Friday.

They made the remarks at the Sub-Forum on Enhancing the All-Media Communication System, one of eight sub-forums of the Forum on Building up China's Cultural Strength 2024, held in Shenzhen, Guangdong province.

Mo Gaoyi, deputy head of the Publicity Department of the Communist Party of China Central Committee and director of the State Council Information Office, said that from national powerhouses to local outlets, media across all levels are embracing reform and innovation, actively advancing multimedia reporting and enhancing their reach and influence.