Zespri eyes bigger sales in China buoyed by rising kiwifruit output

Zespri, a kiwifruit brand from New Zealand, is hoping to double its sales in China within five years on the back of an estimated surge in supply to the nation this season, according to a senior executive.

Zespri said it expects to ship around 700,000 metric tons of kiwifruit to the global market, a 45 percent increase from last year. The kiwifruit season began in March this year.

Supply to the Chinese market, including Hong Kong, Macao and Taiwan, is expected to reach 193,000 tons this year, a 40 percent increase from last year.