Micro-short dramas tasting global success

While ReelShort surged to the top of the entertainment charts in the United States, short drama platform Top-Short outperformed Netflix in Japan, replicating the success of the micro-short drama format across international markets.

Micro-short dramas, a product of China's mobile internet ecosystem, represent a modern artistic form presented through the mobile internet. China remains a leader in mobile internet penetration globally, with balanced internet development and a rich ecosystem which continue to shape popular digital art forms worldwide.

China has pioneered several success stories including in cultural exports, which comprise online literature, mobile gaming and web series, thus gaining a strong foothold in overseas cultural markets. This expertise has come from understanding the mechanisms and conditions necessary for "exporting" cultural products, as well as developing the capability to regulate them.