McDonald's optimizes supply chain

McDonald's China has partnered with its major suppliers to make its famed burgers at a single production base, in a bid to meet its target of opening 1,000 new fast food outlets in the country every year.

The move is expected to make its burgers safer, fresher and more value-for-money for consumers in China, its top executive said.

In collaboration with its four major suppliers — Bimbo QSR, XH Supply Chain, Tyson Foods Inc, and Zidan — the fast-service catering chain announced the official start of operations at the McDonald's China Hubei Smart Food Industrial Park on July 3.