Certification spurring SME competitiveness

Rural homestays in particular major beneficiaries of rating system

In Moganshan, a thriving scenic spot in Deqing county, Huzhou, East China's Zhejiang province, Chen Chujunyi, who runs a library-themed boutique homestay, is extremely busy hosting visitors from across the country and around the world.

What distinguishes his homestay in a crowded tourism and hospitality market, Chen said, is its "certification" efforts to offer more standardized and higher-quality services.

Chen's homestay, Map of Mogan Life, achieved a rural homestay certificate from the local market regulator in early 2023, becoming one of the five-star local homestays in the homestay rating system.