Campaign to rectify behavior of livestreamers

Top regulator to curb false information, improper behavior in booming industry

China's top internet regulator has launched a one-month campaign to rectify the behavior of livestreamers who spread false and vulgar information and values in an effort to ensure the healthy development of China's booming livestreaming sector.

The Office of the Central Cyberspace Affairs Commission said on Thursday that the campaign will target five behaviors, including creating fake identities to seek sympathy from the public to sell products.

Some livestreamers make people believe they are dedicated to various causes, such as poverty alleviation and helping farmers, to encourage more people to place orders. Some even pretend that they are poor and sick, or use the images of minors, people with disabilities or the elderly to attract hits, the regulator said.