SKP expands footprint to tap young Chinese consumers

New outlet in Wuhan records sales exceeding 100m yuan on launch day

High-end department store SKP, which officially opened an outlet in Wuhan, capital of Central China's Hubei province, on July 26, netted 100 million yuan ($13.8 million) in sales on its official launch day and has drawn in more than 100,000 visitors since a trial run on July 13.

SKP-S, the youth culture-focused luxury retail brand of SKP, also opened in Wuhan, targeting local Generation Z consumers with a selection of designer brands.

SKP is the luxury unit of Beijing Hualian Group and has surpassed London's Harrods in terms of revenue. It has established a reputation for high revenue in luxury product sales across China's top cities.