Vibrant day, radiant night: Rural tourism rocks

Nighttime biz, stable power, growing infra yield rich dividends

It is not just the summer that is heating up the evenings in Xinghua village of Yiyang county, Henan province. The thriving nighttime economy does that too, as the village comes alive with music, laughter and the bustling sounds of vendors.

"Xinghua village, formerly known as Shandi village, used to be an ordinary settlement at the foot of the local mountain. Today, it is vibrant by day and radiant by night, attracting a steady stream of visitors," said Zhou Jingwei, Party secretary of the village. "Our small mountainous village has gained new life."

With intensified efforts for rural vitalization, the village's cultural tourism, dining and homestay businesses have flourished to new heights — a night tourism economy with local characteristics has taken shape, featuring light shows, themed restaurants and unique camping experiences.