Innovative consumption scenarios expand space for economic growth

Virtual fitting rooms that use augmented reality technology to help consumers see what they will look like in the clothes they plan to buy without needing to really wear them, have become popular with consumers.

That's just one scenario in which digital technology is changing people's consumption habits and methods, which in turn bring new growth points to the market. Echoing this new trend, the central government has released a series of documents on digital consumption with the aim of further enriching consumption scenarios and cultivating new growth points to boost demand.

Cultivating and expanding new digital consumption scenarios is not only a practical necessity for adapting to current digital development and consumption upgrading trends but also an important direction for promoting economic transformation and social development in the future. On the one hand, the number of online shopping users in China exceeds 900 million, leading to sustained growth in digital consumption demand. On the other hand, to adapt to the new business forms and models of digital consumption, enterprises are updating their management processes and production methods, pushing related industries and sectors higher up the value chain.