New quality productive forces to rejuvenate market

Editor's Note: These interviews with CEOs of major foreign firms gauge their outlook for the Chinese economy, their operations in China and their business plans for 2024 and beyond, in the wake of the momentous resolution adopted at the third plenary session of the 20th Communist Party of China Central Committee in mid-July.

Q1 The third plenary session of the 20th Communist Party of China Central Committee in mid-July has rolled out the reform and opening-up roadmap for the Chinese economy in the coming years. What are your major takeaways from the plenum? What are the biggest opportunities you spot in China's new measures to deepen reform and further open up its economy? How do you plan to capitalize on these opportunities in your specific industry?

MADARANG: The third plenary session of the 20th Communist Party of China Central Committee emphasized China's commitment to deepening reforms and enhancing the business environment, which is expected to attract more foreign investment. Goodyear aims to leverage this favorable climate to expand its presence in the growing automotive sector, particularly in the luxury, sport utility vehicle and electric vehicle segments, consistent with China's modernization efforts. Additionally, our focus on innovation and sustainability corresponds with China's green initiatives and creates opportunities for closer collaboration with leading auto manufacturers. We are aiming to introduce the first 100 percent sustainable-material and maintenance-free tires by 2030.