E-commerce widening Africa's online market

When Benard Mungai started his shoe business in Nairobi, Kenya, back in 2015, he could only trade in secondhand shoes in the city's Gikomba open air market. However, as his business grew over the years, he managed to open his first shop in 2018 and needed to upgrade his stock to new shoes for his customers. After various endeavors to secure a reliable supply of merchandise, he came across Kilimall, a local e-commerce platform.

"It was recommended by my fellow traders. From this website, I can order goods from any country in Asia, Europe or the Americas and many other places across the globe which do not ship to Kenya. Most importantly, their turnaround is fast," Mungai said.

Taking advantage of the e-commerce platform, Mungai has earned his clients' trust for delivering genuine sneakers, sports jerseys and other items because he gets his supplies from the source through the online hub, which sources them directly from prequalified merchants and delivers directly to him.