German expo firm bullish on China's biz prospects

Messe Frankfurt GmbH, one of the world's largest trade fair and event organizers by sales revenue, plans to hold over 50 commercial exhibitions across China in 2025, said a senior executive, adding that the company is eager to keep pace with the nation's rapidly evolving trends in emerging sectors.

The German group held 41 exhibitions in China in 2023 and plans to hold 45 trade shows in the country this year. It will add security and low-altitude economy-themed business exhibitions within the country next year.

Highlighting that the expo business is a reflection of market trends, Stephan Buurma, a board member of Messe Frankfurt, said that China is now at the forefront in many sectors, excelling not only in economic development, but also in technological advancements.