Chinese companies make an impression at Berlin trade show

Chinese tech companies are making a strong impression at this year's IFA Berlin, Europe's largest consumer electronics trade show, with prominent exhibition spaces and ads from leading home appliance brands greeting attendees at the trade fair entrance.

This year marks IFA Berlin's centennial celebration, featuring over 420 Chinese firms and underscoring China's vital role in the global consumer technology market. Among the 1,800 exhibitors, major Chinese brands such as Haier, Hisense, Midea, and TCL command some of the largest exhibit spaces, showcasing a wide range of smart home appliances. The event, expected to draw over 182,000 visitors from 139 countries, runs until Sept 10, with artificial intelligence being one of its key themes.

Leif Lindner, CEO of IFA Berlin, emphasized the lasting appeal of the trade show, pointing to the strong demand from exhibitors. "IFA has always been, and will continue to be, at the forefront of change and disruption, showcasing real-world innovations, with consumers engaging with new technologies in real time," Lindner said.