Artificial intelligence makes e-commerce even more efficient

BEIJING — "Unbelievable! I thought she was a real person!" a visitor exclaimed in amazement after finding out that the livestreamer selling beauty products on a large screen was a digital production.

The digital livestreamer named Yanxi has completed over 400,000 hours of livestreaming for more than 5,000 brands, attracting at least 100 million views, said a staff member at the booth of Chinese e-commerce giant JD.com at the 2024 China International Fair for Trade in Services, which was held in Beijing earlier this month.

With the help of Yanxi, merchants can set up an e-commerce livestreaming room within just two hours, at a cost only one-tenth of that required for a human livestreamer, enabling them to provide consumers with services 24/7.