Micro-dramas make big impact

Short series surge in domestic market, expecting to match scale of film industry, Xu Fan reports.

In the hustle and bustle of daily subway commutes, many may frequently witness such a scene — passengers wearing headphones engrossed in short videos on their smartphones.

Amid this unprecedented expansion of the internet era, China's entertainment landscape is rapidly evolving. Younger generations have become more accustomed to consuming short tales in bite-sized moments, whether during their daily commutes or leisurely dinners.

The latest statistics indicate the domestic market size of micro-dramas reached 37.39 billion yuan ($5.31 billion) last year, marking a sizable surge of 267.65 percent year-on-year, according to a forum during the recently concluded 2nd Beijing Internet Audiovisual Arts Conference.