Giving preservation efforts a priority

Over the span of around 2,000 years, multitudes of workers contributed to the construction of the Great Wall. Today, countless individuals are still working to continue this endeavor, this time to preserve this icon of heritage.

One of the earliest and most influential preservation projects was the "Love China, Restore the Great Wall" campaign, initiated in 1984 by a number of institutions, including the Beijing Evening News, the Beijing Daily, and the former Badaling Great Wall special zone administrative office.

Xi Zhongxun, then member of the Secretariat of the Communist Party of China Central Committee, and Deng Xiaoping, then director of the Central Advisory Commission of the CPC, produced calligraphy versions of the campaign slogan, which were published in the Beijing Evening News, greatly enhancing its impact.