Coffee market bubbles as brands tweak strategy

Partnerships with retailers, investing in supply chains to support faster outlet expansion

Major players in China's growing coffee market are pivoting their strategies in order to stay competitive.

Shifting away from price-focused tactics to a quality-driven approach, brands like Cotti Coffee, Luckin Coffee, Tims China and Starbucks are finding unique ways to capture market share in a rapidly expanding sector.

The World Federation of Chinese Catering Industry recently released its "China Coffee Industry Report 2024", highlighting the robust growth of the nation's coffee market and its shifting consumption patterns.