Sony charts big plans for Chinese creative sector, content creators

Japanese consumer electronics company Sony Group Corp is betting big on the creative entertainment industry in China and is supporting Chinese content creators to give full play to their expertise through technological innovation, to satisfy consumers' rising demand for high-quality entertainment experiences.

Moreover, Chinese video game Black Myth: Wukong has also become popular on Sony's PlayStation gaming platform, pushing up sales of its PS5 consoles, said a senior company executive.

"Sony has been deeply cultivating the Chinese market for many years, and has always maintained a strategic vision for long-term development and deepened its business layout in China," said Takeshi Yoshida, president of Sony China.