CIIE A GATEWAY TO CHINESE MARKET
The business exhibition at the 7th China International Import Expo boasts six exhibition areas. It is an important platform for the debuts of new products, new technologies and new services.
FOOD AND AGRICULTURAL PRODUCTS EXHIBITION AREA
Technological progress continues to drive the transformation and innovation of the food industry as consumer demands for healthy, nutritious and personalized products increase. The Food and Agricultural Products Exhibition Area is dedicated to creating a platform for showcasing global specialty products, spotlighting corporate images and strengthening social responsibilities. This platform also aims to facilitate dialogue, exchanges and cooperation within the international food industry.
HIGHLIGHTS
A platform gathering four prominent international agricultural business giants and four leading seeds companies.
First introduction of a showcase zone for agricultural and food businesses from France.
A diverse array of unique products from small and medium-sized enterprises in Africa.
Expanded exhibition space dedicated to African agricultural products.
Debut of the Buyers' Corner, welcoming key buyers to engage in and facilitate discussions between exhibitors and buyers.
Debut of Malaysia's Musang King fresh durians, 4.0 high-protein high-calcium multi-nutrient milk powder, a one-stop convenient testing platform for feed ingredients and a rapid formula refinement platform.
AUTOMOBILES EXHIBITION AREA
Positioned as a high-end technology showcase and premier automotive debut platform, the Automobiles Exhibition Area highlights new technologies, trends and products. It is crafted to serve as a display zone, experience hub and launch pad for new automotive products and technologies entering the Chinese market.
HIGHLIGHTS
Showcasing 12 Fortune 500 automotive companies, with a focus on sustainable development and future mobility.
Around 90 percent of the on-site vehicles are NEVs, featuring increased utilization of recyclable and bio-based materials. All of them highlight their manufacturers' dedication to promoting green, low-carbon and intelligent travel in alignment with China's national development strategy.
Companies like Volkswagen and APTIV are presenting their autonomous driving systems, while Hyundai, Toyota and Forvia are showcasing their hydrogen energy storage technologies. Yamaha is debuting its Japanese-made electric concept three-wheeler, while Michelin is unveiling airless tires designed for lunar rovers, along with other products.
MEDICAL EQUIPMENT AND HEALTHCARE PRODUCTS EXHIBITION AREA
Aligned with the public's desire for a healthier and improved lifestyle while emphasizing the display of top-tier medical innovations, cutting-edge technologies and services worldwide, the Medical Equipment and Healthcare Products Exhibition Area highlights global trends in the medical industry. It is a gathering hub for 10 major medical equipment companies and 11 Fortune 500 pharmaceutical companies, focusing on innovative medical device research and development, biopharmaceutical technology and cross-disciplinary digital diagnosis and treatments.
HIGHLIGHTS
Some leaders in niche segments, such as Bausch+Lomb.
Introducing the Habilitation and Elderly Care Special Section, which features a variety of new products such as hearing aid devices and sleep aid systems.
CONSUMER GOODS EXHIBITION AREA
The Consumer Goods Exhibition Area serves as a hub for new lifestyle options, cool technology and cutting-edge trends. It is a focal point for world brands and the global debut site for new products. This space effectively communicates a healthy, beautiful and comfortable way of life, meeting the public's desire for a smart and sustainable lifestyle trend.
HIGHLIGHTS
The world's three leading boutique groups, three major fast fashion groups and eight major beauty and personal care companies, as well as a sports product experience area.
Lululemon is hosting yoga sessions during the CIIE.
A home decor demonstration area highlights products from countries and regions taking part in the Belt and Road Initiative. This marks the first time the CIIE has established such an area with a focus on Silk Road e-commerce.
High-tech products from companies like L'Oreal, Grohe and NTT are making their CIIE debut.
INTELLIGENT INDUSTRY AND INFORMATION TECHNOLOGY EXHIBITION AREA
Emphasizing key trends such as dual carbon goals, digitalization, integrated circuits and artificial intelligence, the Intelligent Industry and Information Technology Exhibition Area is formed by three themed sections - industry, technology and environmental protection. It incorporates the principles of high-end, intelligent and green development into its framework, setting the pace for innovation trends and showcasing cutting-edge technologies and equipment while serving as a platform for demonstration and exchanges within the global manufacturing industry. The main attractions are an AI experience zone and a forum focused on leveraging new quality productive forces to propel green and sustainable development.
HIGHLIGHTS
A platform for 30 Fortune 500 enterprises.
Introducing a New Materials Special Section within the technology section, encompassing electronic, biological and specialty materials. Some first-time CIIE participants, including Invista and Nippon, are featured in this section.
Enhancing industry chain development within the Integrated Circuits Special Section, and introducing first-time participants, including SK, Synopsys and Advantest.
Upgraded AI experience zone focuses on humanoid robots and AI models.
The world's top four water treatment businesses are presenting themselves in the environmentally friendly-themed section.
The world's top 10 industrial electrical companies are presenting themselves in the industry themed area.
TRADE IN SERVICES EXHIBITION AREA
The Trade in Services Exhibition Area focuses on digital transformation aimed at the entire life cycle of businesses. The demonstration covers digital linkage, industrial interconnection, technological empowerment and green low-carbon development, and is also set to be a platform for exhibitors in other exhibition areas at the CIIE to meet potential clients and get inspired.
HIGHLIGHTS
A gathering hub for 15 Fortune 500 enterprises, four leading accounting firms and three major express service providers.
Support for the advancement of the supply chain, industry chain and value chain through provision of digital, integrated, and low-carbon management solutions.
Noteworthy participants Swire Group, Scan Global Logistics and Guinness World Records are making their CIIE debut.
INNOVATION INCUBATION SPECIAL SECTION
Since its establishment in 2021, more than 800 projects covering digital economy, green and low-carbon development, life science and manufacturing technology have been showcased at the CIIE via the special section. It operates as an incubation service hub that integrates projects, policy support, investments, finance and promotion. It furnishes startups with technological innovation resources and collaboration prospects to facilitate their expansion into the Chinese market. The special section welcomes emerging startups at various stages of development, including those in the seed, early-stage and growth phases.
HIGHLIGHTS
A total of 360 innovation projects, covering digital economy, green and low-carbon development, life science and manufacturing technology are on display.
Global innovation incubation platforms, including Accenture's open innovation platform and EGG Incubator, have joined hands to demonstrate for the first time at CIIE.
For the first time, the special section hosts events focusing on technological innovation, such as the Startup World Cup global finals, and the award ceremonies for these events are upgraded.
FOREIGN BUSINESS ASSOCIATIONS
More than 1,000 SMEs, brought in by more than 70 foreign associations from more than 50 countries and regions, showcase their solutions in the special section. Newcomers such as the Association of German Hidden Champions, Portugal Foods, and the Ghana Export Promotion Authority participate in this year's expo, while old friends such as the Thai-Chinese Chamber of Commerce, Spirit Slovenia and the Canada International Trade Promotion Society return after many years. Government dignitaries from various countries take part in the opening ceremony and other activities throughout the expo.
CIIE ENTERPRISE ALLIANCE AND SPECIAL COMMITTEES
The CIIE Enterprise Alliance and Special Committee organize 13 events. It continues its tradition of hosting the Exhibitor Alliance Conference and other promotional events.
Special committees including the Low-carbon Energy and Environmental Protection Technology Special Committee, Medical Equipment Special Committee and Automotive Innovation and Development Special Committee host a forum on the drive of new quality productive forces toward green and sustainable development for the first time.
