L'Oreal optimistic about 'boundless potential of Chinese market'

With a resolute stance on China's integral role in the company's future, L'Oreal believes that "the next China is China" and "Investing in China is investing in our future", a senior executive of the French multinational told China Daily in an exclusive interview during the recently concluded 7th China International Import Expo in Shanghai.

Vincent Boinay, president of L'Oreal North Asia and CEO of L'Oreal China, highlighted the country's robust economic fundamentals, pointing out that consumption remains the principal driver of China's economic growth.

This, combined with the nation's resilience and rapid technological advancements, have bolstered L'Oreal's confidence in the Chinese market, he said.