Esports bridges urban, rural China

Tencent collaborates with villages, towns across nation to launch widely popular Peace Elite League

In the serene canals and ancient courtyards of Wuzhen, a picturesque spot of East China's Zhejiang province, the sounds of clicking buttons and cheers echoed — an unexpected harmony of old and new.

This time, it wasn't a traditional opera or a festive market that brought people together, but an esports tournament like no other: Cun Games, or Village E-games.

Game for Peace is a phenomenally popular e-game of Chinese tech leader Tencent Holdings that maintains unparalleled popularity with 200 million registered users and 50 million daily active players. Its traffic-driving potential is massive.