Coca-Cola sees sparkling future ahead

Beverage giant doubling down on soft drinks to fuel growth in China market

Coca-Cola is doubling down on its core strengths of soft drinks, such as sparkling beverages and juice, to fuel long-term growth, and has geared up for the upcoming Chinese Lunar New Year in January, said its top executive.

James Quincey, Coca-Cola's chairman and CEO, struck an optimistic tone during the company's recent earnings call, highlighting efforts to reposition its China portfolio.

"The long-term opportunity remains to have a bigger and better business in China," Quincey said. "We're not super concerned about short-term corrections because we see that actually within the overall result, the re-staging and regrowth of the sparkling sector is going to be good."