Chinese restaurants to cook up new ideas in US

Experts emphasize innovating while enhancing ambiance and service for diners

Across the United States' diverse culinary landscape, there are nearly 100,000 Asian restaurants, with Chinese cuisine being prominent.

Despite the popularity of Chinese food — featured on 39 percent of menus at Asian restaurants — leaders in the Chinese catering industry are calling for a shift in focus.

At a recent industry meeting, experts emphasized that while taste remains crucial, the future success of Chinese restaurants in the US hinges on enhancing the overall dining experience.