Beijing's unique cultural identity draws record tourists in 2024

UNESCO listing, visa policy drive surge in domestic and intl visitors

Beijing's tourism industry soared to new heights in 2024, enjoying record-breaking numbers of domestic and international visitors that were driven in part by the popularity of its newly listed UNESCO World Heritage Central Axis.

According to the "2024 Beijing Tourism Consumption Report" released by travel platform LY.com, Beijing has cemented its status as the top destination for inbound tourists in China.

From January to October, the city welcomed 3.17 million inbound tourists, a 198.8 percent year-on-year increase, according to data from the Beijing Municipal Bureau of Culture and Tourism.