Sleep No More awakens immersive theater

The Macbeth-inspired immersive theater experience Sleep No More celebrated its 8th anniversary in Shanghai in December. The Shanghai version, jointly created by SMG Live and the UK theater company Punchdrunk, has shattered records and boosted the development of immersive entertainment in China.

Over the eight years, Sleep No More Shanghai's total revenue has exceeded 550 million yuan ($75.35 million) and welcomed over 620,000 participants, with 60.5 percent from outside the city or country.

In celebration of this eight-year milestone, Sleep No More Shanghai unveiled an Infinity Carnival featuring three new immersive party experiences over the New Year period themed on the carnival star, the rising ship and a brand-new Manderley.