Quality key to Boken shoes' success

After hot sales of Boken shoes on a social group buying platform, Fu Qiu chose to build his own factory in 2024 in Huidong county of Huizhou, Guangdong province, to further control quality and improve supply chain response speed.

"After launching fur-lined Boken shoes last winter, we sold nearly 30,000 pairs online, far exceeding expectations," said Fu.

The Chinese term Boken is a phonetic translation of the abbreviation Birken from the German footwear brand Birkenstock, typically referring to shoes with comfort, durability and health-oriented design.