China leads global functional drinks growth

Health boosting properties, energy driver top draws for consumers

The global functional beverage market is expanding steadily, with the Chinese market emerging as a key growth driver.

Functional beverages, which contain added ingredients that provide health benefits beyond simply quenching one's thirst, are gaining popularity as consumers seek healthier lifestyle choices.

As health consciousness grows, more consumers are choosing products that enhance nutrition and support bodily functions. According to Innova Market Insights, a provider of market intelligence for industries including foods, beverages and beauty products, over a quarter of global consumers actively seek out functional beverage products such as high-protein or super food-enhanced beverages.