New rules to ensure quality of miniseries

Stricter review system aims to meet cultural demands of online audiences

China will tighten supervision of online miniseries with a more structured, multilevel review system aimed at improving content quality, meeting cultural and entertainment demands and protecting public interests.

Online miniseries have attracted a large audience in recent years due to their shorter episode lengths, fast-paced storytelling and dramatic twists. A recent report by the China Netcasting Services Association said the market for miniseries was expected to reach 50.4 billion yuan ($6.91 billion) in 2024, up 34.9 percent from the previous year. The report projected the industry will exceed 100 billion yuan by 2027.

Amid the rapid growth and potential risks from improper business practices on online platforms, the National Radio and Television Administration on Wednesday issued new regulations to guide the development of the sector with a more scientific and efficient classification and review system.