Global brands get boost from pro-consumption policy

The expanded pro-consumption policy, which comprises measures such as subsidies for digital products and home appliances, is driving significant sales growth and deeper market engagement for international brands doing business in China, which is benefiting both retailers and consumers, market insiders and experts said.

The "two new" policy — focusing on large-scale equipment renewal and consumer product trade-ins — has been broadened to further stimulate demand for high-end and energy-efficient products. In January, a series of new measures were introduced to expand the scope of the consumer goods trade-in program.

Leading global brands are actively leveraging these measures to strengthen their market presence.