Grupo Bimbo bullish on China's market potential

Mexican MNC food firm deepens its footprint with strategic initiatives

Grupo Bimbo, a Mexican multinational food company, is deepening its footprint in China with significant investments and strategic initiatives aimed at capitalizing on the country's massive market potential, signaling optimism about the country's long-term development.

Kelly Zhang, general manager of Bimbo China, emphasized that the company has experienced a marked improvement in profitability in the past year and is confident that its efforts in China will continue to bear fruit.

"We made a big improvement in profitability versus a year ago. The contribution to Grupo Bimbo globally is solid," Zhang noted. Following its entry into the Chinese mainland in 2006, Bimbo owns 10 factories across the country and invested over $70 million in China in 2023 and 2024.