Zhuyeqing Tea brewing up success nationwide with efforts in e-tail

Zhuyeqing Tea, a major green tea maker in Southwest China's Sichuan province, said the nation's tea consumption market is undergoing significant changes, and it will further strengthen cooperation with e-commerce platforms to meet growing demand from young consumers.

In addition to drinking milk tea and fruit tea, young Chinese consumers have been more interested in going to teahouses or making freshly brewed tea at home, and Zhuyeqing believes that the sales growth potential of original leaf tea is significant in the country.

Facing changes in the tea consumption market, the company has continued to optimize its range of products. It launched its latest green tea for this spring, and introduced a new series of products in smaller tins and more fashionable packaging. Since Monday, its hundreds of stores nationwide had also launched events that allow customers to taste the latest spring tea.