Local brands bagging bigger piece of luxury market

China's domestic handbag brands are making a significant impact in the premium market. Despite many unit prices exceeding 1,000 yuan ($138) — and some even soaring beyond 10,000 yuan — interest among consumers remains robust.

Brands such as Songmont and Duanmu are not only experiencing impressive sales, but also successfully positioning themselves as formidable competitors to established international luxury labels.

Once perceived primarily as budget-friendly options, Chinese handbag brands are undergoing a substantial transformation, redefining their image through a combination of quality craftsmanship, compelling storytelling and an expanding retail footprint in high-traffic areas.