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China Daily / 2025-04 / 05 / Page009

Nestle completes acquisition of Hsu Fu Chi

By WANG ZHUOQIONG | China Daily | Updated: 2025-04-05 00:00
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Global food and drink company Nestle has acquired the remaining 40 percent stake in Chinese confectionery company Hsu Fu Chi from the founding Hsu family, giving it full ownership of the brand as part of efforts to expand its footprint in the rapidly growing Chinese snack market.

The Swiss food giant, known for its KitKat and Milkybar brands, initially purchased a 60 percent stake in Hsu Fu Chi in 2011 for $1.7 billion. Since then, it has provided technical and marketing support in areas such as recipe development, R&D and quality control. With this latest transaction, Nestle aims to further integrate Hsu Fu Chi's operations into its broader China strategy.

"This move combines Hsu Fu Chi's efficient operations and entrepreneurship with our proven innovation and renovation capabilities. It accelerates the development of the brand and further reinforces Nestle's presence in China," said Zhang Xiqiang, CEO of Nestle Greater China. "It also demonstrates our long-term commitment to China and enhances our ability to grow our portfolio of international and local brands in this dynamic market."

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