Hainan expo highlights China's allure for international brands

HAIKOU — The fifth China International Consumer Products Expo, held in the tropical island province of Hainan, has reaffirmed the country's position as a vital marketplace for global enterprises.

This year's expo has drawn record participation from over 4,100 brands across 71 countries and regions, reflecting the expanding international appetite for engagement with China's vast consumer market and its evolving landscape.

The United Kingdom, this year's guest country of honor, brought 27 companies spanning fashion, beauty, and other fields. Flagship brands like Burberry and Bentley showcased their latest offerings, with a strong emphasis on green technology and sustainable development.