History, ethos and strategic vision define China's global appeal

Chinese civilization — described by President Xi Jinping as embodying consistency, originality, unity, inclusiveness, and peacefulness — has endured through the ages, serving as a testament to a deeply rooted cultural ethos. Drawing from this heritage, China offers a distinctive alternative to Western-centric models of international relations. Through initiatives in sustainable development, cultural diplomacy, and global governance improvement, China presents a perspective shaped by historical consciousness and a long-term strategic vision.

For these values to evolve from historical legacies into active forces in global discourse, further work is needed. A broader appreciation of Chinese culture must be cultivated, and enduring misunderstandings addressed. For traditional culture to take a meaningful role in China's international presence, those tasked with conveying it must be equipped to bridge the cultural divide between a historically rich China and the wider world.

Chinese civilization is embodied in a wealth of cultural symbols that reflect deep philosophical, aesthetic and moral traditions. These range from tangible elements — museum artifacts, the Great Wall, literati gardens — to intangible ones like Confucian teachings, traditional medicine and Spring Festival. To make these symbols resonate globally, their historical context must be revealed, and emotional connections with contemporary audiences thoughtfully fostered.