Concept stores eye consumption bounce

'Beijing gifts' venue launched to create new consumer experience

Beijing is accelerating its transformation into a global consumption center by creating a globally attractive retail environment, with the city launching the world's first "Beijing gifts" coffee concept store on Tuesday, as part of China's latest moves to spur domestic consumption.

The store, which combines coffee culture and Beijing elements, also stands as the 1,000th store for K Coffee — a brand of US fast-food catering chain KFC — in China, and it is expected to create new experiences for consumers.

China places great emphasis on the fundamental role of consumption in driving economic growth. In the Government Work Report delivered in March, boosting consumption was listed as a top priority among this year's tasks.