Social Media Digest

Kitty takes flight

Hello Kitty, the iconic fictional cat-like character known for her round face and signature red bow perched on her left ear, has inspired the renaming of an airport in Japan as part of a strategic effort to attract visitors during the Osaka Expo 2025.

Located in Kunisaki city, Oita prefecture, Oita Airport has been rebranded as Oita Hello Kitty Airport. Running from April 13 to Oct 13 — coinciding with the Expo — the rebranding aims to attract both Hello Kitty fans and international tourists to the region.