Nestle aims to tap into high-quality coffee experiences

Global food and drink company Nestle is doubling down on its coffee strategy in China, aiming to capture the growing appetite for diverse and high-quality coffee experiences among Chinese consumers.

Jiang Haiying, senior vice-president of Nestle Greater China Region and head of the coffee business unit, said the growth potential of the Chinese market has "strengthened our commitment to accelerate our coffee business in China".

Jiang said that the company's Asia, Oceania, and Africa (AOA) region holds high expectations for its performance in China, expressing confidence that the market will continue to deliver sustained growth.