Holiday inbound tourism thrives

Smaller cities attract global visitors with culture, cuisine

China's inbound tourism market saw strong recovery and growth during the just-concluded May Day holiday, with smaller cities attracting more foreign visitors seeking cultural experiences, according to industry insiders.

During the five-day break, inbound travel bookings surged 130 percent from a year earlier, said Trip.com Group, China's largest online travel agency. While top-tier cities such as Beijing and Shanghai remained popular, destinations including Chengdu in Sichuan province, Chongqing, Hangzhou in Zhejiang province, Zhuhai in Guangdong province, and Xi'an in Shaanxi province also made the list of top inbound choices.

China has been opening its doors wider to international travelers. In 2024, the country expanded its unilateral visa-free policy to include 38 countries, allowing visits of up to 30 days, according to the National Immigration Administration.