Labubu craze accelerates Pop Mart's global ambitions

Toymaker behind the 'ugly-cute' figure enjoys soaring sales in North America

Pop Mart International Group Ltd, a China-based trendy collectible toy maker, is banking on the new global craze surrounding its plush product series of Labubu figures, the company's beloved intellectual property under The Monsters series.

The new limited collection has driven significant consumer engagement, with long lines at retail locations in major cities around the world, including Los Angeles and London.

The fervor surrounding Labubu has also translated into digital success. On April 25, Pop Mart's official app soared 114 spots in the US App Store, achieving fourth place in the overall category and top spot in shopping, according to the company.