Growing affinity for sports, the outdoors add luster to wool

Wool products designed for sports and outdoor activities are poised for significant growth in the Chinese market, driven by increasing wool adoption among brands in these sectors, said Jeff Ma, executive vice-president of Woolmark Greater China.

Ma highlighted that the demand trend for wool products in China is becoming more diversified and high-end. As consumers embrace quality lifestyles and sustainable fashion, wool's natural, renewable and biodegradable characteristics are increasingly favored.

"With the rise of sports and outdoor lifestyles, wool products have become the ideal choice for sports enthusiasts and outdoor explorers due to their excellent breathability, warmth and comfort," Ma said.