E-commerce platforms eye more opportunities

Chinese e-commerce platforms are ramping up efforts to march into Latin America to cultivate new customers and rev up sales, as cross-border online marketplaces turn into important driving forces bolstering the growth of China's foreign trade amid external uncertainties.

Eyeing the enormous development potential of the Latin American e-commerce market, Chinese online retailers are providing value-for-money products to local consumers by leveraging efficient supply chain networks, and contributing to economic and trade cooperation between China and Latin America, experts said.

Temu, a cross-border e-commerce app owned by Chinese online discounter PDD Holdings, has made forays into Brazil, Chile, Colombia, Peru, Mexico, Uruguay, Ecuador, Dominica and Panama. To attract price-conscious consumers in the region, Temu offers an array of favorable policies including shopping discounts and coupons, as well as fast delivery services.