Spokespersons call for improved system for spreading messages

Improving China's news release system to better engage with the public and address their concerns was emphasized by spokespersons at various levels of government at the Fourth China Spokesperson Forum in Beijing on Saturday.

Mo Gaoyi, director of the State Council Information Office, said news releases should be rooted in the public's perspective, aimed at delivering authoritative information to a broad audience and meet societal expectations.

China's spokesperson mechanism, established in the 1980s, has become a key channel for public communication. The forum, hosted by the Renmin University of China, brought together more than 100 spokespersons from local and central government departments, State-owned enterprises and academia to assess progress and propose reforms to enhance the system's effectiveness.