Skechers laces up for growth in China

Riding on China's push to revive consumer spending and tap its vast domestic market, the United States-based athleisure company Skechers plans to increase investments, fortify local supply chains and double down on innovation to seize more market share in the country.

China has placed strong emphasis on consumption as a key driver of economic growth. In the Government Work Report delivered in March, the country outlined a series of measures to boost domestic demand, positioning the expansion of consumption as one of its top policy priorities for the year.

Willie Tan, CEO of Skechers China, South Korea and Southeast Asia, said these efforts aim to stimulate household spending, improve the consumption environment and unlock the potential of China's huge consumer market.